Search ads are great to grow your business, you can capture users' interest right when they're searching for what they need and your ad copy will be their first interaction with your brand!
We are submerged by acronyms and metrics in the Digital Advertising world. In this article we will try to bring a simple definition to some of the major Digital advertising metrics or KPIs.
Digital Marketing is widely defined as all marketing efforts that use an electronic device or the internet.
If you have seen an advertisement online that is targeted towards you, chances are, the company behind that ad has used digital marketing. A lot of businesses now, especially smaller ones, are using this method to gain more customers.